Perennials
Rudbeckia hirta 'Cherry Brandy'
Cherry Brandy gloriosa daisy
Cherry-red petals surround dark centers. A short-lived perennial often grown as an annual; return is not guaranteed. Garden uses include containers, cut flowers and summer borders. Leave sound stems for winter interest and wildlife if desired. Remove dead stems before fresh spring growth, avoiding new shoots and retaining healthy basal foliage.
At a glance
- Sun
- Full sun to part shade
- Mature size
- 20–23 in. tall × 12–16 in. wide
- Water
- Low to moderate once established
- Hardiness
- USDA zones 5–9
- Bloom
- Cherry red; midsummer–fall.
Sizes & prices
- #1$18.99
Catalog updated September 8, 2026. This is not a live stock count; please call to confirm availability and price.
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Resistance & tolerances
- Drought
- Tolerates dry spells once established.
- Wet soil
- Provide drainage; avoid soggy crowns.
- Clay soil
- Suitable with appropriate drainage.
- Deer & rabbits
- Resistant, not browse-proof.
Resistance is not a guarantee; deer and rabbits may browse any plant.
Pollinators & wildlife
- Attracts
- Butterflies, Hummingbirds
Native range
- Native range / parentage
- Cultivated selection of a Kentucky-native species; not wild local stock.
Growing & care
- Flowers
- Deadhead for continued bloom or leave some heads for seed.
- Longevity
- May self-seed; seedlings can vary.
Sources & photo credits
Photo: Park Seed / National Garden Bureau · NGB promotional photo permission
Reviewed September 19, 2026. Growing conditions vary by location.