Perennials
Eutrochium purpureum 'FLOREUPRE1'
Euphoria Ruby Joe-Pye weed
Also known as: Eupatorium purpureum
A compact Joe-Pye weed with rounded clusters of rosy flowers. Blooms earlier than many taller selections. Use it in compact pollinator borders and large containers.
At a glance
- Sun
- Full sun
- Mature size
- 24–32 in. tall × 24–28 in. wide
- Water
- Light water needs; water new plants regularly
- Hardiness
- USDA zones 4–9
- Bloom
- Rosy purple; summer–fall.
Sizes & prices
- #1$16.99
Catalog updated September 8, 2026. This is not a live stock count; please call to confirm availability and price.
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Resistance & tolerances
- Wet soil
- Moist soil with drainage.
- Deer & rabbits
- Resistant, not browse-proof.
Resistance is not a guarantee; deer and rabbits may browse any plant.
Pollinators & wildlife
- Attracts
- Bees, Butterflies
Native range
- Native range / parentage
- Cultivated selection of a Kentucky-native species; not wild local stock.
Growing & care
- Maintenance
- Leave sound stems for winter interest and wildlife if desired. Remove dead stems before fresh spring growth, avoiding new shoots and retaining healthy basal foliage.
Sources & photo credits
Kew Science, Plants of the World Online
Photo: Ball Horticultural Company / Darwin Perennials · Authorized product promotional use; do not resell or license photos; correct variety and series must accompany reproduction
Image notes: Eupatorium purpureum Euphoria™ Ruby. Photo courtesy of Ball Horticultural Company / Darwin Perennials. Uncropped.
Reviewed September 19, 2026. Growing conditions vary by location.