Perennials

Echinacea purpurea 'PowWow Wild Berry'

PowWow Wild Berry coneflower

Echinacea PowWow Wild Berry. Photo courtesy of PanAmerican Seed / Ball Horticultural Company.

Rich purple-pink flowers sit above a compact clump of green leaves. Strong color and a smaller size suit sunny beds and containers. Keep the crown at soil level; drainage matters more than rich feeding.

At a glance

Sun: Full sun to part shade
Mature size: 18–24 in. tall × 12–16 in. wide
Water: Low to moderate; well drained
Hardiness: USDA zones 3–8
Bloom: Deep purple-pink, 3–4 in.; early–late summer.

Sizes & prices

#1$19.99

Catalog updated September 8, 2026. This is not a live stock count; please call to confirm availability and price.

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Resistance & tolerances

Deer: Resistant, not browse-proof.
Drought: Tolerant once established.
Wet soil: Avoid waterlogged soil and wet winter crowns.

Resistance is not a guarantee; deer and rabbits may browse any plant.

Pollinators & wildlife

Attracts: Bees, Butterflies

Native range

Native range / parentage: Cultivar of an eastern U.S. native species. Cultivated selection of a Kentucky-native species; not wild local stock.
Tristate native status: Cultivated selection of a Kentucky-native species; not wild local stock.

Growing & care

Seedheads: Leave some standing for seed-eating birds.
Watering: Water regularly during establishment.
Maintenance: Leave some seedheads for birds. For stem-nesting bees, retain sound dead stems 12–24 inches tall until they break down naturally.

Sources & photo credits

Walters Gardens

publications.ca.uky.edu

NC State Extension

Photo: PanAmerican Seed / Ball Horticultural Company · Product promotion authorized; retain correct variety and series; do not resell or license photos.

Reviewed September 19, 2026. Growing conditions vary by location.